You have an awful lot to do when moving houses. Eg. changing 1001 addresses. Ici Paris XL, a Belgian perfume and beauty store, sent me some samples to our old address. So I went to their website to change my address. In their FAQ they explained how to do that: go to our shop and fill out a form for a change of address. Uh, what? A form? On paper? So I went to the store. It was fixed in no time, but still …
Do you really have to go to a store in 2011 to change your address? I mean physically, in person? It was Saturday, so it was busy. It would have saved both me and the shop assistant time if I could do it online.
But so be it, at least they do already have a webshop. A pet topic of mine, so I keep ranting for a while. Why do so few Belgian brands have a good webshop, if they do have one? I hate fitting rooms with cooing teenagers, crying babies – please, please, leave them at home – and especially too many people on a Saturday. I am also quite willing to support our economy, but hello, then that economy has to be willing as well. Now I buy quite often in Dutch, Icelandic and UK online stores. Just because they offer me the opportunity.
I do understand that a webshop is not a priority, but one must be able to buy without going to a store? Recently I bought a nice cape by Volcano Design, the brand of the Icelandic designer Katla Hreidars. The webshop wasn’t fully functioning yet, so we settled it all via e-mail. Which was really nice!
Why are we lagging behind in Belgium, yet again? I do understand that store owners are reluctant to open up to 20 hours, as in the lovely Berlin. Want. To. Live. There! A lovely idea, a store that is open when other people have time to do some after workshopping. But make sure you have a webshop. A great brand like Just in Case has no webshop. Guys, wake up, it’s 2011. I want to be able to shop from my couch!